We love to match up like-minded brands and turbocharge ROI for both partners. That’s what we did when Vespa USA partnered with personal finance website leader Mint.com.
Using a Mint.com infographic as a foundation, Brandware developed a communications strategy and narrative that showcased the financial and environmental benefits of two-wheel transportation.
Our pitch results included coverage in top media channels such as Mashable.com, Fox Business and CNNMoney. To measure social media impact, Brandware used its in-house research tools to track volume, tone and sentiment of subsequent conversation, including blog use. Resulting stories appeared on more than 90 blogs, with nearly 2,200 tweets and 1,600 Facebook “likes.”
In all, more than 6 million unique users were exposed to the Vespanomics campaign, garnering valuable exposure for Vespa USA during peak riding season – a period that saw a 50% sales increase over the previous year.