Drill Bits Goes to The (Daily) ‘Dog
Bulldog Reporter is one of our very favorite sources for PR news, analysis and trends, so we’re especially excited that our own Drill Bits Blog has been selected for inclusion in the company’s Daily ‘Dog. According to the folks at Bulldog Reporter, Daily ‘Dog is the best-read and most widely distributed industry trade journal. In addition to the latest Drill Bits posts (we publish three times per week), you’ll find lots of thought-provoking content to help you stay competitive.
The Daily ‘Dog is free, so be sure to sign up for your daily e-newsletter at BulldogReporter.com. You can also subscribe to our blog feed right here.
Drilltip: Blogs vs. Social Publishing Platforms
Earlier this year, Bloggers decried a study by the University of Massachusetts pointing to the decline of corporate blogging across companies included in Inc. 500. Though we here at Brandware have certainly seen a shift in the way brands blog, the more interesting change has occurred in why brands blog.
If anything, blogging is becoming more important than ever for many brands, but it is no longer the kind of executive-level or thought leadership function that it once was. Instead, corporate blogs are evolving into what we call Social Publishing Platforms (SPPs).
