What’s the most relevant way to measure the value of my public relations and social media investment? How do I prove that my campaign is changing perceptions, generating leads or creating sales? How can I get visitors to stick around longer on my website?
Few agencies have an in-house marketing research group that’s world-class – but we do. It’s called Brandware Research, and we operate it as an independent unit to ensure objectivity. That means we build communications strategy on facts and analysis, not fluff and assumptions.
A sampling of what Brandware Research does:
• Full-service research, including qualitative, quantitative, social media analysis and advanced analytics
• Message testing, modeling and optimization
• Key message and communications campaign effectiveness
• Social media landscape and competitive assessments
• Website and microsite perception and usability testing
• Pre- and post-campaign measurement and analysis
• Consumer and B2B surveys
• Full-service research, including qualitative, quantitative, social media analysis and advanced analytics
• Message testing, modeling and optimization
• Key message and communications campaign effectiveness
• Social media landscape and competitive assessments
• Website and microsite perception and usability testing
• Pre- and post-campaign measurement and analysis
• Consumer and B2B surveys
Our Edge:
We’ll deliver proof that your campaign is paying off – or show you how to adapt so it will.
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