Porsche already enjoys worldwide brand awareness, but that doesn’t mean the company isn’t focused on building relationships with future generations of owners – especially those who have an enthusiast mindset. As part of a media strategy to reach that audience, Brandware identified Game Informer as an ideal medium for reaching that target demographic. With over 5+ million readers who have a strong affinity for technology, performance and competition, the magazine is the leading media in the gaming category.
To cut through the clutter of pitches that editors get, we created a custom story scenario that would pit a seasoned virtual racing pro on the GI staff against real-world Porsche racing professional Patrick Long – both behind the controls of Forza 3 and in the driver’s seat of a real Porsche 911.
The results? GI agreed it was a unique opportunity to see how both experts would fare on each other’s turf – and a 6-page feature story
and 8-minute video on GameInformer.com was born.