Our award-winning byline articles are one way to ensure that client voices are heard in all the right places. To strengthen HUGHES Telematics’ (HTI) leadership role in the vehicle telematics category, we researched, developed, pitched and placed a piece bylined by the company’s chief technology officer in the Society of Automotive Engineer (SAE) Automotive Engineering International magazine. This was the first in a series of future forecasts, with only one company featured per category. HUGHES was the exclusive telematics supplier in this series, beating out larger and better-known competitors.
Opinion pieces can also pave the way for expansion into a new category. Prior to a new insurance telematics product announcement, we made sure that HTI’s point of view was well represented in leading insurance trade journal Insurance & Technology.