Social Media Trends That Will Define 2011: Consumer Pay-To-Play
Let me first say that if anyone tells you that they can solidly predict what’s going to happen in 2011 in social media, they’re full of it. As for this post and the one that will follow, the point is not to make predictions but to explain two current, major trends that will continue to shape social media in 2011.
Profession, Heal Thyself
Let me aim a missile at a fellow Atlanta-based public relations firm. In the spirit of the season I’m not going to “out” them – although the very funny guys over at The Bad Pitch undoubtedly would.
Here’s the e-mail I ran across while cleaning up the in-box last night:
Three Ways To Tell If A Corporate Blog Makes Sense For Your Business
Creating a corporate blog is a lot like adopting a puppy. At first, it sounds like a great idea. Then, the reality of what it takes to keep it sets in.
If done right, corporate blogs can be incredibly valuable to a business. However, much like puppies, maintaining an active corporate blog requires a commitment of time and resources, not to mention the tolerance of a certain amount of unintended frustration.
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