The Drilldown
The sound of a power drill can be disruptive, but it sure as heck gets the job done. Insert the right drill bit, plug in and hasta la vista, baby, to whatever stuff stands between you and the target. Brandware’s Drill Bits blog is a little bit like that. Our musings here are meant to drill down through some of our profession’s layers of fluff, rhetoric and navel-gazing (a favorite pastime of the agency world). Occasionally we’ll also detour down Tangent Lane and take on a topic that’s amusing, annoying or inspiring us at any given moment. Beg to differ or agree?
Drill Bits
Lisa Aloisio
Manager, Client Services in Atlanta; Lisa ensures current Brandware client needs are delivered on budget and on time and that our pipeline of creative ideas, new services and fresh opportunities is always at the bursting point. A talented public relations professional with more than 15 years of experience, Lisa has developed winning corporate communications and marketing communications programs at Cox Communications and General Motors. When she's not scouting out new ways to delight our clients, Lisa is figuring out ways to add one more rescued animal to her menagerie.
Posts by Lisa Aloisio:
- Is direct mail DOA? - January 6, 2010
