The Drilldown
The sound of a power drill can be disruptive, but it sure as heck gets the job done. Insert the right drill bit, plug in and hasta la vista, baby, to whatever stuff stands between you and the target. Brandware’s Drill Bits blog is a little bit like that. Our musings here are meant to drill down through some of our profession’s layers of fluff, rhetoric and navel-gazing (a favorite pastime of the agency world). Occasionally we’ll also detour down Tangent Lane and take on a topic that’s amusing, annoying or inspiring us at any given moment. Beg to differ or agree?
Drill Bits
Jeff Perlman
Vice President, Brandware Public Relations inLos Angeles; Jeff leads Brandware Public Relations' west coast operations. A 25-plus year veteran of public relations and journalism, Jeff is passionate about client service and brings extensive luxury brand expertise. He has created successful media campaigns for clients like Rolls Royce, Bentley, Shelby American and CurtoCo Media, parent company of Robb Report magazine. In addition to scoring media "hits," there's nothing Jeff craves more than seeing the San Francisco Giants make a return trip to the World Series.
Posts by Jeff Perlman:
- What we’ve got here……is a failure to communicate - March 22, 2010
