The Drilldown
The sound of a power drill can be disruptive, but it sure as heck gets the job done. Insert the right drill bit, plug in and hasta la vista, baby, to whatever stuff stands between you and the target. Brandware’s Drill Bits blog is a little bit like that. Our musings here are meant to drill down through some of our profession’s layers of fluff, rhetoric and navel-gazing (a favorite pastime of the agency world). Occasionally we’ll also detour down Tangent Lane and take on a topic that’s amusing, annoying or inspiring us at any given moment. Beg to differ or agree?
Drill Bits
Elke Martin
Founder and President, Brandware Public Relations in Atlanta; Elke has nearly three decades of client-side and agency experience in developing strategic public relations and marketing communications solutions for enthusiast brands in the automotive, powersports , health, technology and consumer electronics categories. Before co-founding The Brandware Group, Elke held executive positions at Mercedes-Benz USA, Saab Cars USA and AAA. She began her career on the publishing side of the fence. Born and raised in Europe, Elke still dreams of life without speed limits.
Posts by Elke Martin:
- What’s Your Customer’s Story? - March 8, 2010
- Five Tough Love Tips for Grads - December 22, 2009
