The Drilldown
The sound of a power drill can be disruptive, but it sure as heck gets the job done. Insert the right drill bit, plug in and hasta la vista, baby, to whatever stuff stands between you and the target. Brandware’s Drill Bits blog is a little bit like that. Our musings here are meant to drill down through some of our profession’s layers of fluff, rhetoric and navel-gazing (a favorite pastime of the agency world). Occasionally we’ll also detour down Tangent Lane and take on a topic that’s amusing, annoying or inspiring us at any given moment. Beg to differ or agree?
Drill Bits
Andrew Saluke
Marketing Communications Specialist, Brandware Public Relations in Atlanta. Andrew wields a sharply honed editorial quill in his role as resident lead writer, managing diverse communications projects such as bylined trade article, op-eds, customer newsletters, employee communications, ad copy or white papers. A seasoned researcher and a published author and editor, Andrew believes that the inherent power of words is a highly effective tool for helping Brandware clients activate customer and prospect response. Andrew - an honors graduate from the Florida State University College of Law – now applies his rigorous research skills to keep content, no matter how creative, grounded in fact. After hours, Andrew also studies Kai Ku Do Karate, a hybrid of several traditional Japanese disciplines.
Posts by Andrew Saluke:
- Carpe iPhone: Productivity On The Go - February 3, 2010
