We Heart our Clients
It’s the month to celebrate love – and we’re sending lots of it to Brandware clients who have chosen to partner with us far longer than the average client/agency relationship. The Tire Rack, Piaggio Group Americas, HUGHES Telematics, JD Power and Associates and CurtCo have all been part of the Brandware client family for 5 or more years.
Revv Up for Revvolution.com
There’s nothing that gives us a bigger dose of adrenaline rush than working with enthusiast communities. That’s why we’re supercharged about our latest client, www.revvolution.com.
Founder Ryan Randels has launched a new auto enthusiast hub with one mission: create the world’s most diverse and authoritative auto knowledge base and social network. In addition to the wiki-style content that spans all makes and models, community users can enter their rides in bumper-to-bumper showdowns and score bragging rights (and swag).
There’s lots more content planned – so if you love cars like we do, register and get in on the conversation.
Brandware Debuts New Social Intelligence Dashboard
How is your digital PR investment paying off? No need to guess – Brandware Public Relations’ newest social media intelligence tool delivers all the numbers and insights you need to make the right decisions about your 2012 programs in an easy-to-digest monthly dashboard.
No matter how enthusiastic and active your online media and consumer audience might already be, get extra mileage from your budget and prove ROI by tracking both digital success and opportunity.
The Brandware Social Intelligence Dashboard combines multiple data sources, including web analytics, online discussions and customer engagement on platforms like Facebook, Twitter and YouTube. The result is a 360-degree view of how digital media coverage and online consumer conversations are impacting a brand.
The Dashboard also provides competitive and influencer intelligence, including which online media outlets are most responsible for driving traffic to your – or a competitor’s website. It’s an insightful as well as cost-efficient way to track your digital budget’s performance on a monthly basis.
Our latest tool complements a full range of quantitative and qualitative market research services. If you need to know who’s talking about you and your competitors, and what’s driving the conversation, let’s talk.
Brandware Public Relations Wins Three 2011 PRSA|GA Awards
Brandware Public Relations received a 2011 Phoenix Award and two Phoenix Certificates of Excellence from the Georgia Chapter of the Public Relations Society of America (PRSA|GA) in both the program and project categories. The winners were announced at an awards celebration at the Cobb Energy Center on Nov. 3.
The Phoenix Awards recognize programs and projects that demonstrate excellence in public relations. The competition is open to all public relations practitioners who reside in Georgia and features two main categories. The program category recognizes full campaigns that exhibit superior design and execution, while the project category honors results of specific tactics.
Brandware PR received the 2011 Phoenix Award for a “Moto Guzzi Heritage Blog,” created to drive awareness of Italian motorcycle manufacturer Moto Guzzi’s 90th Anniversary. The fully-interactive blog engaged current and prospective owners and enthusiasts, and earned more than 200 user submissions, 19 media placements and 19,000 unique page views in just six months.
In addition to the 2011 Phoenix Award, Brandware PR received a 2011 Phoenix Certificate of Excellence in both the program and project categories. The program chosen for the honor was the Porsche Cars North America 60-Year Anniversary Campaign, implemented in June 2010. Aptly named “60 Years of Fueling Passion in America,” the six-month campaign included the creation and deployment of two consumer contests, one of which was a search for the oldest retail Porsche in the U.S. The campaign exceeded expectations, earning 52 unique media hits in local and national publications and more than 240 million media impressions.
For the project category, a byline article authored by the Brandware PR team on behalf of its client, Carestream Dental, was selected. The article, “Cone Beam Computed Tomography and Dose: How Safe is CBCT for Your Patients?,” was featured in Dental Economics. The editorial piece responded to consumer news-driven radiation concerns and garnered more than 125,000 trade media impressions.
A list of winners can be found at www.prsageorgia.org.
RELATED INFORMATION
What a Bunch of Characters!
Always the one to step out in style, Brandware Public Relations’ own Jared Degnan was chosen as one of Atlanta’s top Twitter users by Metromix Atlanta.
Metromix’s “Top Tweeps” are selected “based on a variety of factors, from number of followers to how entertaining, witty or informative each of their Tweets are.” Jared joined other top area Twitter users, including Freddie the Falcon (mascot for our hometown team, the Atlanta Falcons) and Vulgaris, the mascot for the Netherworld Haunted House at a reception Wednesday, October 26.
Others in the October class of “Top Tweeps” included Kirsten Ott Palladino of @atlsocialbite and Steve Farace from Sweetwater Brewery (shout-out for their new Ghoulash brew).
Leaving the event, Jared vowed that “Atlanta shall never go tweetless again!” We’re not worried – our man is never shy about voicing his opinions – online or offline.
Photo Courtesy of Metromix Atlanta
