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Brandware Public Relations | Atlanta | New York | Los Angeles

Elco: An Electrifying New Client!

August 14, 2013-News0

Long before “going green” became popular, a New York company called Elco Motor Yachts was passionate about electric propulsion for quiet, emission-free, smooth and maintenance-free sailing. Elco has 120 years of rich heritage in designing and manufacturing electric propulsion systems and classic motor yachts, dating back to the 1893 Chicago World Fair, where they introduced millions to their electric-powered launches. Since then Elco has played an active role in many chapters of naval and U.S. history, including building the famous World War II PT boats. Along the way, Elco became part of Electric Boat, which became General Dynamics Corporation in 1952. Today, the company is again independent. Headed up by a team with deep roots in the company’s history, Elco is designing and producing category-leading electric drive technology and systems for displacement hull watercraft, including sailboats, trawlers, tenders and launches. In this 120th anniversary year, Elco is well-positioned for the growing global demand for alternatives to traditional diesel and gas marine engines. We’re thrilled to be onboard!

RKM Collector Car Auctions Selects Brandware

July 24, 2013-News0

Ah, the collector car category – we love it. And now, we get to live it and appreciate it from the inside out: RKM Collector Car Auctions has selected Brandware to manage its brand and event media communications. The Charlotte, N.C., based company is the latest expansion for RK Motors, the country’s leading builder and retailer of investment-grade classic, collector and high performance vehicles, including cars, motorcycles and racecars. Following its successful debut auction this past May at Pinehurst, RKM will feature more than 500 exclusive collector cars at its next big event, scheduled for Nov 1-3, 2013, at the Charlotte Convention Center in Charlotte, N.C. See you there!

World Class Auto Film & Arts Festival Debuts

July 23, 2013-News0

What’s Better Than Autos & Art?

Brandware is managing media relations for a fantastic new addition to the annual automotive lifestyle and collector car extravaganza  known simply as “Pebble Beach.” The inaugural World Class Automotive Film & Arts Festival will give Monterey Historics weekend visitors a chance to catch special screenings of new and legendary auto-themed films, from the iconic “LeMans,” “The Snake and the Stallion” and “32 Minutes, 7 Seconds: An Outlaw Race” to two-time Emmy winner Ken Burns’ “Horatio’s Drive: America’s First Roadtrip.”  The 3-day event is hosted and moderated by movie car builder and Hollywood insider “Fireball” Tim Lawrence. Guests will also enjoy automotive art, sculpture and literature—all dedicated to the passion of car collecting.  Taking place August 15 to 17 at downtown Monterey’s iconic Golden State Theater, the event will also be highlighted by special appearances from filmmakers, artists and authors.  Check out all the details at www.automotivefilmfestival.com.

Brandware Makes the A-List

June 5, 2013-News0

Seeing our clients’ names splashed across the pages of the New York Times or Forbes is the best outcome of good old fashioned media pitching. Being recognized by PR News is a close second! We were honored to learn that Brandware was recognized in the Media Relations category of the inaugural Agency A-List Awards. Congrats to our fellow finalists – you can check out the full list here.

Automotive Dealer App Selects Brandware

May 29, 2013-News0

Atlanta-based DealerMatch is a new subscription-based app that allows dealers to trade vehicles with no transaction fees, no contract and a 100% buyback guarantee. DealerMatch was established in 2011 and is majority-owned by Cox Enterprises. Company executives include Greg Easterly, president, Paul Sims, customer strategy officer and Stan Green, chief operating officer. The DealerMatch team has more than 60 years of experience in the automotive industry developing online retail and wholesale solutions. Their mission is to help members grow their business with tools that enable easy, efficient buying, selling and dealer-to-dealer trades as well as help dealerships reduce expenses, increase their gross profits, and fill inventory holes. Brandware will support the company’s industry launch, including media relations for the 2013 National Independent Auto Dealer Association (NIADA) show June 24-27.

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