We love helping our clients discover new and innovative ways to connect with their target audience. So when Italian scooter manufacturer Vespa wanted to differentiate itself from other scooter brands to drive new sales leads, we were more than up for the challenge. Brandware created a community-powered online destination called La Vespa Vita! where users could share Vespa-inspired content from street fashion trends to innovative product design.
In addition to earning coverage on top cycling sites like Motorcycle USA and Speed TV online, the site generated 2,190 new sales leads in just three months. And the icing on the cake? The campaign was just honored with an Award of Excellence in the Marketing Effectiveness – Social Media category of the 2013 Communicator Awards. Check out the full list of winners here.
Founded in 1972 and celebrating their 40th anniversary in 2012, Morris Yachts www.morrisyachts.com is America’s premier builder of semi-custom and custom sailing yachts from 29-80 feet. The MY team has worked hard to become the quality benchmark for discriminating sailors around the world. Through their M-Series and Ocean Series lines and now their Leadership 44 sailboat with the U.S. Coast Guard Academy, MY has built a proven reputation for luxury, performance and great value. The family-owned company operates a complete yacht service organization including new yacht construction, brokerage, charter, two full-service yards on Mount Desert Island, Maine and a new sales office in Newport, R.I.
Happy 50th Anniversary, Mighty Auto Parts – and welcome to the Brandware client family. We’re excited to be able to help the Mighty Pros celebrate what will be a big year through media relations, events and more. Mighty already has a sterling reputation – the company has been recognized as one of the top 25 franchises to own by the Wall Street Journal. Mighty Auto Parts partners with more than 15,000 automotive repair professionals throughout the U.S., including independents, dealerships, multi-bay specialty shops and tire centers. Over 120 locations connect these automotive service pros with leading original equipment manufacturer parts, including chemicals, undercar and underhood products. Local Mighty professionals support customers with a full range of services designed for business success, including sophisticated inventory management systems, national tech support and marketing solutions.
Hilton Head Island Motoring Festival and Concours d’Elegance (HHIMF) Selects Brandware PR
HHIMF is one of the nation’s top automotive lifestyle events and we are passionate about all things auto – what a match made in heaven! We’re happy to represent the 12th annual Festival which takes place October 25 to November 3 at several of the Southeast’s best-loved locations in the Savannah, GA and Hilton Head Island, SC area. This year, there’s also a new venue for the Concours d’Elegance at the top-rated Port Royal Golf Club, owned and operated by Heritage Golf Group.
For 2013, the HHIMF features four signature events: the Savannah Speed Classic (October 25 – 27), the Car Club Jamboree (November 2), the Motoring Midway (November 2 – 3) and the centerpiece, the Concours d’Elegance (November 3). For more information, visit www.HHIMotoringFestival.com or discover highlights of the 2012 event at http://www.youtube.com/watch?v=fRH2bGAnSdI.
Most people associate dry ice with Halloween party décor…and that’s about it. Brandware set out to change this with our campaign for client Penguin Brand® Dry Ice. After conducting a market research study, we launched a robust digital campaign to educate consumers about the many uses of dry ice.
More important than increasing brand awareness (check) and online conversation in the category (check), the campaign drove store traffic and spiked sales. It was also just named a finalist in PR Daily’s annual Digital and Social Media Awards, which recognize the best blogs, websites and online campaigns. Check out all the finalists here.