What do you get when you combine an international science, technology, engineering and math (STEM) program, an all-female racing team and a luxury automaker? An award-winning media relations campaign! Atlanta-based “Team Shift” claimed the 2012 U.S. championship of F1 in Schools, which challenges students to construct and race a model-sized version of a Formula One race car. But to reach the World Finals in Abu Dhabi, they needed to raise $50,000 to cover competition and travel expenses. Enter long-term Brandware client Porsche Cars North America, who kick-started donations with a $5,000 grant and provided access to company resources, including their PR agency, to help raise awareness among potential donors. Following media placements in New York Times, Motor Trend and the AJC, the team earned enough money to punch their ticket to Abu Dhabi.
The campaign is up for a PRSA Georgia Phoenix Award in the media relations category. Check out all the nominees here and congrats to our fellow finalists!
Image courtesy of ImagineCup on Flickr.
Long before “going green” became popular, a New York company called Elco Motor Yachts was passionate about electric propulsion for quiet, emission-free, smooth and maintenance-free sailing. Elco has 120 years of rich heritage in designing and manufacturing electric propulsion systems and classic motor yachts, dating back to the 1893 Chicago World Fair, where they introduced millions to their electric-powered launches. Since then Elco has played an active role in many chapters of naval and U.S. history, including building the famous World War II PT boats. Along the way, Elco became part of Electric Boat, which became General Dynamics Corporation in 1952. Today, the company is again independent. Headed up by a team with deep roots in the company’s history, Elco is designing and producing category-leading electric drive technology and systems for displacement hull watercraft, including sailboats, trawlers, tenders and launches. In this 120th anniversary year, Elco is well-positioned for the growing global demand for alternatives to traditional diesel and gas marine engines. We’re thrilled to be onboard!
Ah, the collector car category – we love it. And now, we get to live it and appreciate it from the inside out: RKM Collector Car Auctions has selected Brandware to manage its brand and event media communications. The Charlotte, N.C., based company is the latest expansion for RK Motors, the country’s leading builder and retailer of investment-grade classic, collector and high performance vehicles, including cars, motorcycles and racecars. Following its successful debut auction this past May at Pinehurst, RKM will feature more than 500 exclusive collector cars at its next big event, scheduled for Nov 1-3, 2013, at the Charlotte Convention Center in Charlotte, N.C. See you there!
What’s Better Than Autos & Art?
Brandware is managing media relations for a fantastic new addition to the annual automotive lifestyle and collector car extravaganza known simply as “Pebble Beach.” The inaugural World Class Automotive Film & Arts Festival will give Monterey Historics weekend visitors a chance to catch special screenings of new and legendary auto-themed films, from the iconic “LeMans,” “The Snake and the Stallion” and “32 Minutes, 7 Seconds: An Outlaw Race” to two-time Emmy winner Ken Burns’ “Horatio’s Drive: America’s First Roadtrip.” The 3-day event is hosted and moderated by movie car builder and Hollywood insider “Fireball” Tim Lawrence. Guests will also enjoy automotive art, sculpture and literature—all dedicated to the passion of car collecting. Taking place August 15 to 17 at downtown Monterey’s iconic Golden State Theater, the event will also be highlighted by special appearances from filmmakers, artists and authors. Check out all the details at www.automotivefilmfestival.com.
Seeing our clients’ names splashed across the pages of the New York Times or Forbes is the best outcome of good old fashioned media pitching. Being recognized by PR News is a close second! We were honored to learn that Brandware was recognized in the Media Relations category of the inaugural Agency A-List Awards. Congrats to our fellow finalists – you can check out the full list here.