Is there anything that serves up a bigger dose of adrenaline rush than spending time at the race track? We’re looking forward to an entire year of thrills, thanks to Ferrari North America Motorsports. Brandware will be supporting Ferrari’s United SportsCar Championship (USCC) and Ferrari Challenge investment for the 2014 racing season. Follow www.ferraridoesitagain.tumblr.com and @FerrariUSA on Twitter for all the latest competition action.
Our newest client, Boston-based DealerRater.com, created the world’s first auto dealer review web site. Today, they’re the #1 resource for car shoppers who want to see what others are saying about a specific dealer team’s performance, from staff friendliness to pricing and overall experience. Every month, millions of in-market buyers visit the site to get the latest unbiased (and thoroughly screened and vetted) reviews about dealerships in their area – as well as who’s offering the best deals. Businesses today cannot afford to be left out of the online conversation – and when it comes to car buying, no one does it better than DealerRater.com.
Personalized service, where and when you want or need it, is an art. Our newest client MyAssist is an amazing company that adds rich technology, such as predictive and location intelligence, to their anytime, anywhere live-agent concierge services. They’re the caring and helpful voice (yes, a real human being) that helps you rebook missed flights, get emergency services or medical help stat, or score a last-minute restaurant reservation. With great clients like Ford, Allstate, Mercedes-Benz, Spirit Airlines and Verizon, MyAssist is all about creating real-time customer happiness and satisfaction at the frontend, with superior technology fueling the backend.
What do you get when you combine an international science, technology, engineering and math (STEM) program, an all-female racing team and a luxury automaker? An award-winning media relations campaign! Atlanta-based “Team Shift” claimed the 2012 U.S. championship of F1 in Schools, which challenges students to construct and race a model-sized version of a Formula One race car. But to reach the World Finals in Abu Dhabi, they needed to raise $50,000 to cover competition and travel expenses. Enter long-term Brandware client Porsche Cars North America, who kick-started donations with a $5,000 grant and provided access to company resources, including their PR agency, to help raise awareness among potential donors. Following media placements in New York Times, Motor Trend and the AJC, the team earned enough money to punch their ticket to Abu Dhabi.
The campaign is up for a PRSA Georgia Phoenix Award in the media relations category. Check out all the nominees here and congrats to our fellow finalists!
Image courtesy of ImagineCup on Flickr.
Long before “going green” became popular, a New York company called Elco Motor Yachts was passionate about electric propulsion for quiet, emission-free, smooth and maintenance-free sailing. Elco has 120 years of rich heritage in designing and manufacturing electric propulsion systems and classic motor yachts, dating back to the 1893 Chicago World Fair, where they introduced millions to their electric-powered launches. Since then Elco has played an active role in many chapters of naval and U.S. history, including building the famous World War II PT boats. Along the way, Elco became part of Electric Boat, which became General Dynamics Corporation in 1952. Today, the company is again independent. Headed up by a team with deep roots in the company’s history, Elco is designing and producing category-leading electric drive technology and systems for displacement hull watercraft, including sailboats, trawlers, tenders and launches. In this 120th anniversary year, Elco is well-positioned for the growing global demand for alternatives to traditional diesel and gas marine engines. We’re thrilled to be onboard!