Happy 50th Anniversary, Mighty Auto Parts – and welcome to the Brandware client family. We’re excited to be able to help the Mighty Pros celebrate what will be a big year through media relations, events and more. Mighty already has a sterling reputation – the company has been recognized as one of the top 25 franchises to own by the Wall Street Journal. Mighty Auto Parts partners with more than 15,000 automotive repair professionals throughout the U.S., including independents, dealerships, multi-bay specialty shops and tire centers. Over 120 locations connect these automotive service pros with leading original equipment manufacturer parts, including chemicals, undercar and underhood products. Local Mighty professionals support customers with a full range of services designed for business success, including sophisticated inventory management systems, national tech support and marketing solutions.
Hilton Head Island Motoring Festival and Concours d’Elegance (HHIMF) Selects Brandware PR
HHIMF is one of the nation’s top automotive lifestyle events and we are passionate about all things auto – what a match made in heaven! We’re happy to represent the 12th annual Festival which takes place October 25 to November 3 at several of the Southeast’s best-loved locations in the Savannah, GA and Hilton Head Island, SC area. This year, there’s also a new venue for the Concours d’Elegance at the top-rated Port Royal Golf Club, owned and operated by Heritage Golf Group.
For 2013, the HHIMF features four signature events: the Savannah Speed Classic (October 25 – 27), the Car Club Jamboree (November 2), the Motoring Midway (November 2 – 3) and the centerpiece, the Concours d’Elegance (November 3). For more information, visit www.HHIMotoringFestival.com or discover highlights of the 2012 event at http://www.youtube.com/watch?v=fRH2bGAnSdI.
Most people associate dry ice with Halloween party décor…and that’s about it. Brandware set out to change this with our campaign for client Penguin Brand® Dry Ice. After conducting a market research study, we launched a robust digital campaign to educate consumers about the many uses of dry ice.
More important than increasing brand awareness (check) and online conversation in the category (check), the campaign drove store traffic and spiked sales. It was also just named a finalist in PR Daily’s annual Digital and Social Media Awards, which recognize the best blogs, websites and online campaigns. Check out all the finalists here.
Gotham locals and visitors alike already knew that the definitive source for rediscovering the best the city has to offer is Time Out New York. Now, Los Angelenos have the same great resource at their fingertips with the launch of Time Out Los Angeles.
From shopping and style to arts and culture, www.timeout.com/losangeles is the go-to for locally-produced insight (and reservations) for all the hot spots. We’re thrilled to help launch this new digital destination.