Ah, the collector car category – we love it. And now, we get to live it and appreciate it from the inside out: RKM Collector Car Auctions has selected Brandware to manage its brand and event media communications. The Charlotte, N.C., based company is the latest expansion for RK Motors, the country’s leading builder and retailer of investment-grade classic, collector and high performance vehicles, including cars, motorcycles and racecars. Following its successful debut auction this past May at Pinehurst, RKM will feature more than 500 exclusive collector cars at its next big event, scheduled for Nov 1-3, 2013, at the Charlotte Convention Center in Charlotte, N.C. See you there!
What’s Better Than Autos & Art?
Brandware is managing media relations for a fantastic new addition to the annual automotive lifestyle and collector car extravaganza known simply as “Pebble Beach.” The inaugural World Class Automotive Film & Arts Festival will give Monterey Historics weekend visitors a chance to catch special screenings of new and legendary auto-themed films, from the iconic “LeMans,” “The Snake and the Stallion” and “32 Minutes, 7 Seconds: An Outlaw Race” to two-time Emmy winner Ken Burns’ “Horatio’s Drive: America’s First Roadtrip.” The 3-day event is hosted and moderated by movie car builder and Hollywood insider “Fireball” Tim Lawrence. Guests will also enjoy automotive art, sculpture and literature—all dedicated to the passion of car collecting. Taking place August 15 to 17 at downtown Monterey’s iconic Golden State Theater, the event will also be highlighted by special appearances from filmmakers, artists and authors. Check out all the details at www.automotivefilmfestival.com.
Seeing our clients’ names splashed across the pages of the New York Times or Forbes is the best outcome of good old fashioned media pitching. Being recognized by PR News is a close second! We were honored to learn that Brandware was recognized in the Media Relations category of the inaugural Agency A-List Awards. Congrats to our fellow finalists – you can check out the full list here.
Atlanta-based DealerMatch is a new subscription-based app that allows dealers to trade vehicles with no transaction fees, no contract and a 100% buyback guarantee. DealerMatch was established in 2011 and is majority-owned by Cox Enterprises. Company executives include Greg Easterly, president, Paul Sims, customer strategy officer and Stan Green, chief operating officer. The DealerMatch team has more than 60 years of experience in the automotive industry developing online retail and wholesale solutions. Their mission is to help members grow their business with tools that enable easy, efficient buying, selling and dealer-to-dealer trades as well as help dealerships reduce expenses, increase their gross profits, and fill inventory holes. Brandware will support the company’s industry launch, including media relations for the 2013 National Independent Auto Dealer Association (NIADA) show June 24-27.
We love helping our clients discover new and innovative ways to connect with their target audience. So when Italian scooter manufacturer Vespa wanted to differentiate itself from other scooter brands to drive new sales leads, we were more than up for the challenge. Brandware created a community-powered online destination called La Vespa Vita! where users could share Vespa-inspired content from street fashion trends to innovative product design.
In addition to earning coverage on top cycling sites like Motorcycle USA and Speed TV online, the site generated 2,190 new sales leads in just three months. And the icing on the cake? The campaign was just honored with an Award of Excellence in the Marketing Effectiveness – Social Media category of the 2013 Communicator Awards. Check out the full list of winners here.