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Brandware Public Relations | Atlanta | Los Angeles

We Love Leather (and Lexol)

May 28, 2014-News0

If you love fine leather material as much as we do, Lexol is probably already in your home and garage. If not, why not? The folks at Lexol have been formulating solutions to clean and protect premium leather investments for decades, from luxury automotive interiors, motorcycle riding gear, boat and RV interiors to baseball mitts, shoes, handbags, equestrian equipment and a whole bunch more. The brand is owned by one of Atlanta’s oldest privately-held companies and Lexol products are made right here in America. We’re working with the Lexol team to make sure that every consumer who values the look, feel and lifespan of quality leather becomes part of the Lexol enthusiast community.

Luxury Destinations, Meaningful Experiences with G2G

Our newest client G2G (Getaway2Give) Collection is the world’s only luxury destination club modeled on social enterprise principles.  That means members can experience extraordinary locales and properties at significant savings, all while contributing money and time to worthwhile causes at home and away. To become a member, individuals pay a $7,500 membership fee and contribute $7,500 to their favorite charity through G2G Collection’s Giving Plan Foundation. Unlike most destination clubs, G2G Collection does not charge annual fees and allows for more than one party to share a membership. In addition, a percentage of each stay at the company’s world-class private home and resort destinations is also donated to member charities. With more than $1 million in donations to more than 100 charities since its November 2012 inception, founders Adam Capes and Rob Vaka have set a goal of ultimately giving back $1 billion. We’re going to do our very best to help them exceed that goal.

Flipping Over Okabashi Footwear!

April 11, 2014-News0

Boy, do we love the outdoors – and what better way to enjoy sun, surf, sand and new adventures than in a great pair of sandals or flip-flops (many of us are die-hard flip-flop fans year-round). Our new client Okabashi just happens to make some seriously comfortable footwear that’s not only good for our feet, but great for the planet. Every pair of Okabashi shoes is made just north of Atlanta, GA in a great little town called Buford. Local folks have designed, manufactured and distributed over 25 million pairs of 100% recyclable Okabashis since the company was started over 30 years ago. And, while they’ll last for a really long time, every owner is invited to ship their “retired” Okabashis back to the factory so they can be recycled into new pairs of shoes.

Fast Times with Ferrari Motorsports

February 5, 2014-News0

Is there anything that serves up a bigger dose of adrenaline rush than spending time at the race track? We’re looking forward to an entire year of thrills, thanks to Ferrari North America Motorsports. Brandware will be supporting Ferrari’s United SportsCar Championship (USCC) and Ferrari Challenge investment for the 2014 racing season. Follow www.ferraridoesitagain.tumblr.com and @FerrariUSA on Twitter for all the latest competition action.

DealerRater.com Guides Car Buyers’ Decision Journey

January 21, 2014Elke MartinNews0

Our newest client, Boston-based DealerRater.com, created the world’s first auto dealer review web site. Today, they’re the #1 resource for car shoppers who want to see what others are saying about a specific dealer team’s performance, from staff friendliness to pricing and overall experience. Every month, millions of in-market buyers visit the site to get the latest unbiased (and thoroughly screened and vetted) reviews  about dealerships in their area – as well as who’s offering the best deals. Businesses today cannot afford to be left out of the online conversation – and when it comes to car buying, no one does it better than DealerRater.com.

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