STRUT Selects Brandware for iPad® Accessory Launch
Let the gift-giving season begin! Thanks to our new client STRUT, we’re up to speed on the perfect choice for the most style- and quality- discerning iPad owners on your list. We’ll be helping the California-based designer and manufacturer of premium “automotive jewelry collections” (including grilles, wheel and accessories) introduce a line of iPad products based on the proprietary wireless iPad charging technology marketed by its sister company, Launchport. The new STRUT Launchport line includes iPad protective cases in a number of gorgeous, designer finishes like walnut burl, carbon fiber, leopard print and sparkle pink. The iPad cases mate with a wireless pedestal that charges the iPad whenever it is docked. True to its automotive heritage, the charging pedestal is hand-crafted from jewelry grade stainless steel and is triple chrome plated. The personalized case options definitely differentiate owners as serious connoisseurs. Look for them (and us) at the New York International Gift Fair August 18-21.
Drill Bits Goes to The (Daily) ‘Dog
Bulldog Reporter is one of our very favorite sources for PR news, analysis and trends, so we’re especially excited that our own Drill Bits Blog has been selected for inclusion in the company’s Daily ‘Dog. According to the folks at Bulldog Reporter, Daily ‘Dog is the best-read and most widely distributed industry trade journal. In addition to the latest Drill Bits posts (we publish three times per week), you’ll find lots of thought-provoking content to help you stay competitive.
The Daily ‘Dog is free, so be sure to sign up for your daily e-newsletter at BulldogReporter.com. You can also subscribe to our blog feed right here.
Moto Guzzi Originals Launches
When you’ve been around for 91 years, you’ve earned the right to claim the term “original,” and that’s exactly what we did for our favorite Italian touring motorcycle brand Moto Guzzi.
We’ve been working with Piaggio Group Americas, North American importer for the iconic Moto Guzzi brand for over 5 years and the latest project is the launch of www.motoguzzioriginals.com, a micro site devoted to celebrating the timeless style, character and spirit of this legendary brand. Our digital PR team developed the concept as well as the content.
Join the Moto Guzzi community of true originals (and check out some of the other brands and products that deserve the right to call themselves unique).
Brandware and Piaggio Group Americas partnered with Invoke Media who designed and built the Moto Guzzi Originals microsite.
Moto Guzzi Originals features a mosaic of user-submitted images.
Brandware is driving both strategy and written content including the site’s blog the “Originals Dialogue.”
Brandware Wins Award for Creative Excellence
We are passionate about the many benefits of Dry Ice – and that passion was recently acknowledged with an award. We’ve won a national Communicator Award for creative excellence for a consumer brochure we wrote, designed and produced for our client Penguin Brand Dry Ice. The “Everyday Uses” brochure won in the Brochure: Business-to-Consumer category. Winners of the 18th Annual Communicator Awards are selected by the International Academy of the Visual Arts, a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
We Crack the Top 100 in O’Dwyer’s
While our biggest adrenaline rush is always scoring great coverage and results for clients, there’s also a certain amount of satisfaction in checking off “things that growing agencies should be doing” – especially when we’re usually too busy to make time for that task. We were delighted to add ‘award-winning’ as an adjective last year, thanks to several industry wins for account work. Now, we’ve moved into the Top 100 roster of U.S. independent PR agencies, as ranked by O’Dwyer’s. This ranking requires submission of verified revenue, so it’s the real deal. To paraphrase Gordon Gecko….“Growth is Good!”
