Moto Guzzi Originals Launches
When you’ve been around for 91 years, you’ve earned the right to claim the term “original,” and that’s exactly what we did for our favorite Italian touring motorcycle brand Moto Guzzi.
We’ve been working with Piaggio Group Americas, North American importer for the iconic Moto Guzzi brand for over 5 years and the latest project is the launch of www.motoguzzioriginals.com, a micro site devoted to celebrating the timeless style, character and spirit of this legendary brand. Our digital PR team developed the concept as well as the content.
Join the Moto Guzzi community of true originals (and check out some of the other brands and products that deserve the right to call themselves unique).
Brandware and Piaggio Group Americas partnered with Invoke Media who designed and built the Moto Guzzi Originals microsite.
Moto Guzzi Originals features a mosaic of user-submitted images.
Brandware is driving both strategy and written content including the site's blog the "Originals Dialogue."
Brandware Wins Award for Creative Excellence
We are passionate about the many benefits of Dry Ice – and that passion was recently acknowledged with an award. We’ve won a national Communicator Award for creative excellence for a consumer brochure we wrote, designed and produced for our client Penguin Brand Dry Ice. The “Everyday Uses” brochure won in the Brochure: Business-to-Consumer category. Winners of the 18th Annual Communicator Awards are selected by the International Academy of the Visual Arts, a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
We Crack the Top 100 in O’Dwyer’s
While our biggest adrenaline rush is always scoring great coverage and results for clients, there’s also a certain amount of satisfaction in checking off “things that growing agencies should be doing” – especially when we’re usually too busy to make time for that task. We were delighted to add ‘award-winning’ as an adjective last year, thanks to several industry wins for account work. Now, we’ve moved into the Top 100 roster of U.S. independent PR agencies, as ranked by O’Dwyer’s. This ranking requires submission of verified revenue, so it’s the real deal. To paraphrase Gordon Gecko….“Growth is Good!”
We Heart our Clients
It’s the month to celebrate love – and we’re sending lots of it to Brandware clients who have chosen to partner with us far longer than the average client/agency relationship. The Tire Rack, Piaggio Group Americas, HUGHES Telematics, JD Power and Associates and CurtCo have all been part of the Brandware client family for 5 or more years.
Revv Up for Revvolution.com
There’s nothing that gives us a bigger dose of adrenaline rush than working with enthusiast communities. That’s why we’re supercharged about our latest client, www.revvolution.com.
Founder Ryan Randels has launched a new auto enthusiast hub with one mission: create the world’s most diverse and authoritative auto knowledge base and social network. In addition to the wiki-style content that spans all makes and models, community users can enter their rides in bumper-to-bumper showdowns and score bragging rights (and swag).
There’s lots more content planned – so if you love cars like we do, register and get in on the conversation.
Porsche Cars North America >>
