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About Jared Degnan

Jared helps Brandware clients break through the social platform clutter and create campaigns that have real impact on customer purchase decisions. Jared has over 7 years of marketing experience with leading brands in the financial services, pet care, consumer packaged goods and automotive categories. He earned his MBA from Vanderbilt University’s Owen Graduate School of Management where he developed and published a framework for Social Media measurement and ROI, and earned a BBA in Marketing and Hospitality Management from The George Washington University. When not blogging and podcasting his way through his weekends, Jared is immersed in Atlanta’s Jazz scene or fine-tuning his golf swing.

“In Case You Missed It” – January 28, 2011

Every week we scour over 150 blogs keeping up with the rapidly evolving world of social and digital media. Because we realize that not everyone can be that obsessive, we have condensed the best into a weekly digest:

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“In Case You Missed It” – January 21, 2011

Every week we scour over 150 blogs keeping up with the rapidly evolving world of social and digital media. Because we realize that not everyone can be that obsessive, we have condensed the best into a weekly digest:

Continue reading →

Social Media Trends That Will Define 2011: Consumer Pay-To-Play

Let me first say that if anyone tells you that they can solidly predict what’s going to happen in 2011 in social media, they’re full of it. As for this post and the one that will follow, the point is not to make predictions but to explain two current, major trends that will continue to shape social media in 2011.

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Three Ways To Tell If A Corporate Blog Makes Sense For Your Business

Creating a corporate blog is a lot like adopting a puppy. At first, it sounds like a great idea. Then, the reality of what it takes to keep it sets in.

If done right, corporate blogs can be incredibly valuable to a business. However, much like puppies, maintaining an active corporate blog requires a commitment of time and resources, not to mention the tolerance of a certain amount of unintended frustration.

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