The Pros & Cons of Pinterest For Brands – Including Platform Demographics
We’re always on the hunt for effective new social media tools and platforms for our clients, so we thought we would share our thoughts on the web’s latest obsession: Pinterest.
Brandware Debuts New Social Intelligence Dashboard
How is your digital PR investment paying off? No need to guess – Brandware Public Relations’ newest social media intelligence tool delivers all the numbers and insights you need to make the right decisions about your 2012 programs in an easy-to-digest monthly dashboard.
No matter how enthusiastic and active your online media and consumer audience might already be, get extra mileage from your budget and prove ROI by tracking both digital success and opportunity.
The Brandware Social Intelligence Dashboard combines multiple data sources, including web analytics, online discussions and customer engagement on platforms like Facebook, Twitter and YouTube. The result is a 360-degree view of how digital media coverage and online consumer conversations are impacting a brand.
The Dashboard also provides competitive and influencer intelligence, including which online media outlets are most responsible for driving traffic to your – or a competitor’s website. It’s an insightful as well as cost-efficient way to track your digital budget’s performance on a monthly basis.
Our latest tool complements a full range of quantitative and qualitative market research services. If you need to know who’s talking about you and your competitors, and what’s driving the conversation, let’s talk.
The “Why” & “How” of Creating a Unique Twitter Handle for PR Communication
Many companies choose to separate their Twitter handles by creating one for promotion (general consumer information) and one for PR (interaction with journalists). Included in this group are the likes of Dell, MetLife and the New York Yankees. Since there’s a wealth of information available about running a promotional Twitter account, we thought it would be helpful to look at things from a PR standpoint:
Three Must-Dos for Your Year-End Digital PR Checklist
According to the 2011 Edelman Trust Barometer®, consumers this year have continued to shift their attention and trust away from traditional media and toward expert opinions they find online (blogs, news websites, etc.). With Thanksgiving break behind us and the Christmas holidays still a few weeks away, now is the perfect time for PR professionals to do some digital soul-searching about what this trend means for our profession and how we want to do business in 2012.
Three Reasons Why There Isn’t a Google+ Land Rush
Two weeks ago, Google+ brand pages were finally unveiled. You’d think that this kind of news would warrant some ongoing business or marketing media coverage as various brands rolled out their pages. Though we’ve been monitoring the reactions to the new pages with keen interest, we haven’t seen too much buzz.
Then again, we don’t think there will be, at least in the short-term and here are three reasons why:
- Google+ hasn’t yet proven an ability to attract a mainstream audience so brands will hesitate to spend serious time and money building out yet another social media platform. The problem is not that Google+ is lacking in features. The problem is that brands don’t yet see how they can connect a presence on Google+ with an increase in any of their core business objectives including awareness and engagement.
- Of the audience that is currently present and active on Google+, the majority are the heaviest users of social media, including marketing insiders. This makes Google+ brand pages ripe for certain product categories like tech and marketing services, but calls into question whether or not it can reach audiences beyond those categories.
- The only companies that will benefit from Google+ brand pages are those with core, tech-savvy fan bases. Companies who cater to these types of audiences will be willing to share very specific information outside of their main social media platforms. Examples of this kind of unique content would include first looks at white papers, behind-the-scenes photos, Google+ “Hangouts,” or live video chats with brand representatives.
The primary advantage we see from Google+ brand pages is the ability to create and engage with an audience of early adopters who happen to be heavily involved in technology or marketing. If your audience is made up of those consumers that are slower to adopt new social media platforms, a Google+ brand page may not be the best investment of your time and effort at this point in time.
If you do decide to create a Google+ brand page, bear in mind our cardinal rule of social media. It’s unique rather than regurgitated content that creates the value you need to build and maintain an audience in social media.
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