Tapping the Power of Social Bookmarking Sites
Most communications professionals are well acquainted with the audience-building power of what I call the “big three” social media platforms: Facebook, Twitter and Blogs. However, many more overlook the huge, largely untapped audience of what are known as Social Bookmarking sites.
Eight “Must-Have” iPhone and iPad Applications for PR Pros
As much as technology has changed the way we practice public relations, it has also changed the lives of PR professionals. Dealing with the vast number of emails, voice-mails, texts and tweets necessary to run an effective PR program has really become a job in itself.
We asked the Brandware team to offer up a few of their favorite iPhone and iPad applications that help manage the chaos. Here’s what they said:
Guest Post On PRNewser: Four Reasons PR Pros Will Love Facebook Timeline for Brands
Facebook Timeline offers brands a new set of opportunities that they and their PR firms should be eager to take advantage of. In today’s guest post, Jared Degnan, social media and digital manager of Brandware Public Relations, outlines how the Timeline feature can be used for maximum benefit to brands. [Read More]
The Pros & Cons of Pinterest For Brands – Including Platform Demographics
We’re always on the hunt for effective new social media tools and platforms for our clients, so we thought we would share our thoughts on the web’s latest obsession: Pinterest.
Brandware Debuts New Social Intelligence Dashboard
How is your digital PR investment paying off? No need to guess – Brandware Public Relations’ newest social media intelligence tool delivers all the numbers and insights you need to make the right decisions about your 2012 programs in an easy-to-digest monthly dashboard.
No matter how enthusiastic and active your online media and consumer audience might already be, get extra mileage from your budget and prove ROI by tracking both digital success and opportunity.
The Brandware Social Intelligence Dashboard combines multiple data sources, including web analytics, online discussions and customer engagement on platforms like Facebook, Twitter and YouTube. The result is a 360-degree view of how digital media coverage and online consumer conversations are impacting a brand.
The Dashboard also provides competitive and influencer intelligence, including which online media outlets are most responsible for driving traffic to your – or a competitor’s website. It’s an insightful as well as cost-efficient way to track your digital budget’s performance on a monthly basis.
Our latest tool complements a full range of quantitative and qualitative market research services. If you need to know who’s talking about you and your competitors, and what’s driving the conversation, let’s talk.
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