Brandware, an independent, full-service communications firm with deep automotive aftermarket, OEM and supplier expertise, has been selected by SK Lubricants Americas to help support the launch of its ZIC motor oil and automatic transmission fluid brand and product line in the U.S. market. Brandware will provide market research and brand communication services, including product PR, media relations and influencer programs.
SK Lubricants products are sold successfully in over 16 global markets and the company has been supplying its line of commercial products to top automotive manufacturers for U.S. applications since 1997. Starting this summer, automotive service shops and professionals will be able to choose ZIC brand full synthetic oil and automatic transmission fluid to keep their customers’ modern powertrains operating at peak efficiency. SK Lubricants is currently building its U.S. distribution network.
Headquartered in Houston, Texas, SK Lubricants has been supplying its base oil products to top U.S. automotive manufacturers since 1997. The company regularly wins global market awards for its technical innovation and product quality.
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