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Brandware Public Relations | Atlanta | Los Angeles

SubPrime Auto Finance News: Equifax cautious about overacting to Fitch ABS report

March 21, 2016-Client Buzz, Equifax0

When Fitch Ratings reported recently that U.S. subprime auto ABS delinquencies ballooned to levels not seen in almost 20 years, the development sparked plenty of industry reaction.

To clarify whether or not this market segment is in a profound tailspin, SubPrime Auto Finance News reached out to Equifax chief economist Amy Crews Cutts, who refuted many of the assertions the report made and offered some perspective on what finance company executives might be seeing next.

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Adrenaline Rush

March 14, 2016-News

Brandware has been selected by CXC Simulations, the leading manufacturer of racing simulators for both professional and home use, to support its 2016 expansion plans with media relations and digital content. Brandware’s Los Angeles, California, and Atlanta teams will partner with CXC on introducing new opportunities for experiencing adrenaline rush.

Launched by former racer Chris Considine in 2007, the Los Angeles-based engineering firm’s Motion Pro II is preferred by many successful racers, teams, motorsports-minded clubs, event companies and individual enthusiasts, and has earned its status as the most advanced simulator available today. Built with the same materials as real racecars, including laser-cut steel, titanium, carbon fiber and aluminum, each CXC simulator replicates real-time driver’s seat experience, from Series-correct steering wheels that feedback track bumps to safety harnesses that retract during hard braking.

Drivers can experience the different handling characteristics and sounds of a Ferrari 458 GT3, Shelby Cobra, Ford Focus WRC, Ayrton Senna’s mighty McLaren MP4/6 or choose another one of more than 1,000 cars. Formula 1, NASCAR, IndyCar, WRC, FIA GT, ALMS and dozens of other racing cars (as well as helicopters) are available at the click of a button – as are most of the world’s legendary race circuits, both modern and classic layouts.

We Welcome Virtual Reality

March 11, 2016-News

Brandware, an independent, full-service communications firm specializing in enthusiast brands, has been selected by EVOX Images as its public relations agency of record for its Virtual Reality (VR) products and solutions. The Brandware team will be supporting the product launch of several new technologies, including virtual showroom technology designed specifically for the automotive industry.

Since its inception in 1995, the Southern California-based company has had a single mission: to change the way consumers can experience automobiles online. Now, in addition to its leadership in 360-degree imaging (over 22,000 auto dealer websites already feature EVOX Images), the company has launched a VR line of business. This technology combines EVOX-developed 360-degree panoramic 3D photography and 3D Computer Generated Imagery (CGI) to create a full-immersion virtual showroom experience, for any car, in any color, both inside and out.

EVOX Images is leading the way in automotive VR, giving automotive manufacturers, marketers and retailers the power to bring shoppers into showrooms and vehicles, all delivered virtually through the newest generation of VR headsets. Brandware will partner with EVOX Images to introduce the benefits of its VR technology for the new generation of car shoppers and buyers.


Pro Tool Reviews: 2016 Rolex 24 Race with Sonic Tools

February 9, 2016-Client Buzz, Sonic Tools0

Every once in a while we get to go to fun events close to home to hang with a cool tool company. Recently, we checked out the 2016 Rolex 24 race at the Daytona International Speedway and spent time with Sonic Tools USA.

Sonic Tools is an Internet direct tool company that’s been around internationally for the past 25 years. Only recently, however, has it made its way into the United States market as Sonic Tools USA. Any time a new company that has a rich history of making quality products comes into the U.S., we like to pay attention. Often, things get shaken up, and a little disruption in the automotive tool market probably can’t hurt.

The 2016 Rolex 24 race in Daytona was a great opportunity to hang out with Sonic Tools and also just get to see a lot of really cool cars…and, of course, see what real racing Pros thought of their tools.

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Travel Weekly: Ground Travel, Rock ‘n Roll Style

One of the fastest growing segments in luxury travel is among friends and extended families.  And while hotels and resorts are adapting packages and services to meet the multigenerational demographic, getting everyone around in style can still be challenge.

While dropping off a rental car recently, for example, I watched an extended family trying to figure out how to get that last person, and everyone’s luggage, into the company’s largest vehicle, a cargo-style van… Enter Bandago, a luxury van service that lets groups travel like rock stars rather than sardines.

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