What do you get when you combine an international science, technology, engineering and math (STEM) program, an all-female racing team and a luxury automaker? An award-winning media relations campaign! Atlanta-based “Team Shift” claimed the 2012 U.S. championship of F1 in Schools, which challenges students to construct and race a model-sized version of a Formula One race car. But to reach the World Finals in Abu Dhabi, they needed to raise $50,000 to cover competition and travel expenses. Enter long-term Brandware client Porsche Cars North America, who kick-started donations with a $5,000 grant and provided access to company resources, including their PR agency, to help raise awareness among potential donors. Following media placements in New York Times, Motor Trend and the AJC, the team earned enough money to punch their ticket to Abu Dhabi.
The campaign is up for a PRSA Georgia Phoenix Award in the media relations category. Check out all the nominees here and congrats to our fellow finalists!
Image courtesy of ImagineCup on Flickr.
An estimated 5,000 motorcyclists converged on the Moto Guzzi headquarters in Mandello del Lario, Italy, over the weekend to participate in the traditional celebration of G.M.G., or Guzzi World Days.
Unfortunately, it was announced some time ago that because of financial constraints, this year’s annual gathering of Moto Guzzi enthusiasts had been cancelled.
Moto Guzzi officials graciously responded to the surprising turnout by opening up the factory and its museum – each usually closed on the weekend – and welcoming the faithful anyway. The company even rolled out a few California touring motorcycles and V7 street bikes that it had on hand, and offered test rides, Daniele Torresan, a Moto Guzzi spokesman, said in an e-mail late Saturday.
James Hunt: The British playboy that encapsulated Formula One’s glory years. A man that scored his only world championship title in 1976, edging out Niki Lauda by one point — a historic season documented in Ron Howard’s latest movie, “Rush.” His bold personality, wickedly infectious ways and lavish lifestyle made him a legend. And thanks to that publicity, part of Hunt’s legacy will head to auction for the first time — his grand-prix winning 1977 McLaren F1 car.
It’s a strange contradiction.
Credit cards that offer rewards are more popular than ever. And yet, many people who have these cards don’t really know how they work. They aren’t sure how to maximize the points, miles or cash rebates they can get by using them, according to the new J.D. Power 2013 U.S. Credit Card Satisfaction Survey.
Technology is only your friend when it’s performing flawlessly and saving you time and money – and that’s what our new client aap3 does exceptionally well. This UK-headquartered technology (IT) services and recruitment company has operations in 30 countries and customers that range from AT&T to Cisco and HSBC. aap3 develops and implements custom IT solutions for companies of all sizes, including complete systems and process strategy and design. The company’s services include network services, managed services and collaboration, from staffing through round-the-clock service desk support.
Brandware will be working with the U.S. headquarters team, based in Cary, right next to North Carolina’s fast-growing technology hub Research Triangle Park.