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Brandware Public Relations | Atlanta | New York | Los Angeles

Canadian Auto Dealer: Managing your Dealership’s Online Reputation with DealerRater

What others say about you is more important than what you say about yourself. Think about that statement for a minute. If you’re a business, reputation counts. And if those who’ve done business with you have good things to say, why not encourage them to spread the word? That’s something successful dealerships have been doing online, via sites like DealerRater. In fact, a recent study conducted by DealerRater, in conjunction with Dataium also discovered that those stores that boast more positive, genuine reviews online are also those that experience higher lead conversions. And yet the idea of “reputation management” still seems a bit of a myth in some quarters.

To help get a handle on what it really is about and how to use it effectively, Canadian auto dealer conducted a two-part investigation. In this, our first instalment, we interviewed Heather MacKinnon, Vice-President of National Accounts for DealerRater and asked her what dealers need to understand and adopt when it comes to successful reputation management.

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Style Cartel: Okabashi in Summer Sandal Round-Up

June 20, 2014-Client Buzz, Okabashi0

I have a horrible habit of never knowing what to wear for any season. I wear t-shirts when it’s snowing, take no umbrella when it’s raining, and wear jackets when it’s 80 degrees. It makes no sense, but it’s who I am. And as time goes on, and I age with every passing year, I slowly come into my own. Picking up more practical, mature habits and lifestyle views that don’t make me look like one who’s holding onto youth for dear life, but still feel fashionably acceptable. So with this summer installment, we’re bringing you the best (and our favorite) summer sandals.

1. Okabashi Maui Flip-flops – I always thought flip-flops were a no support throwaways shoe meant for the beach. The thing with the old flip-flops were that they never lasted, the sand always tracked its way back in and your feet began to pronate.

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Forbes: Web Sites like DealerRater Are The New Word Of Mouth For Car Shoppers

Ever wonder whether those glowing reviews you read about car dealerships are authentic?

That’s a preoccupation for Gary Tucker, the newly appointed CEO of the DealerRater.com web site. DealerRater, based in Waltham, Mass., claims it’s the No. 1 online source for third-party ratings of auto dealerships. It was first launched in 2002, but Tucker said growth has been “explosive” in the last five years.

The company says it has more than 1.4 million reviews available, and more than 10 million web site visitors annually. DealerRater serves both consumers and dealers. Consumer access is free, but dealers pay to participate in a Certified Dealer Program, and for help managing their online reputations.

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We Love Leather (and Lexol)

May 28, 2014-News0

If you love fine leather material as much as we do, Lexol is probably already in your home and garage. If not, why not? The folks at Lexol have been formulating solutions to clean and protect premium leather investments for decades, from luxury automotive interiors, motorcycle riding gear, boat and RV interiors to baseball mitts, shoes, handbags, equestrian equipment and a whole bunch more. The brand is owned by one of Atlanta’s oldest privately-held companies and Lexol products are made right here in America. We’re working with the Lexol team to make sure that every consumer who values the look, feel and lifespan of quality leather becomes part of the Lexol enthusiast community.

FORKS: 1 Man, 1 Moto, 3 Yrs, 35 Countries, 5 Continents.

May 16, 2014-News0

1 Man, 1 Motorcycle, 3 Years, 35 Countries, 5 Continents. Sound impossible? Well if you said no, then you haven’t met our new client Allan Karl, long-time rider, world traveler/adventurer, photographer, inspirational keynote speaker and author of FORKS: A Quest for Culture, Cuisine & Connection. After quitting his corporate job and the company he founded, Allan sold all he owned, and dove wheels-first into a global adventure and traveled the world for three years, alone on his BMW GS motorcycle. After traveling through 35 countries on five continents, he returned to his home in southern California committed to share his experiences, multi-ethnic recipes he learned along the way and surprising stories, and wrapped them into a high-quality, stunning full-color coffee table book, which he self-published after doubling his Kickstarter goal.FORKS is available for purchase at Barnes and Noble, Amazon and http://www.forksthebook.com/product/forks/.

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