Moto Guzzi Originals Launches
When you’ve been around for 91 years, you’ve earned the right to claim the term “original,” and that’s exactly what we did for our favorite Italian touring motorcycle brand Moto Guzzi.
We’ve been working with Piaggio Group Americas, North American importer for the iconic Moto Guzzi brand for over 5 years and the latest project is the launch of www.motoguzzioriginals.com, a micro site devoted to celebrating the timeless style, character and spirit of this legendary brand. Our digital PR team developed the concept as well as the content.
Join the Moto Guzzi community of true originals (and check out some of the other brands and products that deserve the right to call themselves unique).
Brandware and Piaggio Group Americas partnered with Invoke Media who designed and built the Moto Guzzi Originals microsite.
Moto Guzzi Originals features a mosaic of user-submitted images.
Brandware is driving both strategy and written content including the site's blog the "Originals Dialogue."
Revv Up for Revvolution.com
There’s nothing that gives us a bigger dose of adrenaline rush than working with enthusiast communities. That’s why we’re supercharged about our latest client, www.revvolution.com.
Founder Ryan Randels has launched a new auto enthusiast hub with one mission: create the world’s most diverse and authoritative auto knowledge base and social network. In addition to the wiki-style content that spans all makes and models, community users can enter their rides in bumper-to-bumper showdowns and score bragging rights (and swag).
There’s lots more content planned – so if you love cars like we do, register and get in on the conversation.
Brandware’s 10 Predictions for PR & Digital Media in 2012
Happy New Year, colleagues, clients and friends! It’s going to be an action-packed 2012, and what better way to kick off January than with a little speculation and prognostication about the trends that will fuel our business this year:
Adap.tv “Refresh” at JDPA Conference
Meeting customers and prospects at a conference or tradeshow is always easier when you have a unique gift.
At the October J.D.Power and Associates Automotive Internet Roundtable in Las Vegas, Adap.tv left the branded pens and notepads to others and instead invited attendees to “Refresh” with all the conference essentials: aspirin, chap stick, mouth wash, mints and more.
Account Supervisor Bonnie Berkes was on hand to manage media opportunities – and spread the word among automotive marketers and agencies: Adap.tv builds the technology that makes buying and selling video advertising simple and efficient.
Ready, Set, Action: Velocity
The NFL’s greatest rivalries. Legendary American muscle car icons. Genius custom cars coveted by today’s hottest celebrities. It’s all there on Discovery Communication’s new network for men, Velocity. We’re working with their supercharged PR team to develop media coverage in all the right channels, from men’s lifestyle media to targeted enthusiast outlets. Velocity is the go-to destination for the upscale male demographic: diverse, character-driven, dramatic and engaging. We’re getting an adrenaline rush just thinking about it. Get the latest at www.velocity.tv, facebook.com/VelocityTV or on Twitter at @VelocityTV1.
Porsche Cars North America >>
