Personal Back-Patting: Right or Wrong?
Ironic as it might be, public relations firms are notorious for shortchanging themselves when it comes to the promotion of their own products and services. It took Brandware 11 years to get around to their first award application, and yet we’ve managed to grow quite nicely and consistently over those years.
That begs the question: do awards really matter?
Mr. Dinosaur, Meet Mr. Clipbook
You’re not still doing hard-copy clip books for clients, are you? We’re well aware that some clients still prefer them, but here’s some ammo for counseling them on alternatives that move the ROI needle in the right direction:
For the past two weeks, I’ve been researching media monitoring services in search of the “best” tool. With a budget and must-haves in hand, I participated in a series of WebExs, email exchanges and conference calls with some very convincing sales reps to find the perfect service for my client. There are several very reputable technologies available with sophisticated tools and services, especially when it comes to monitoring social media. However, choosing the right service can be tough when all of them have a competitive edge and are prepared to throw in some extras in line with these economic times.
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