TALENT

Elke Martin - Founder and President, Brandware Public Relations in Atlanta; Elke has nearly three decades of client-side and agency experience in developing strategic public relations and marketing communications solutions for enthusiast brands in the automotive, powersports , health, technology and consumer electronics categories. Before co-founding The Brandware Group, Elke held executive positions at Mercedes-Benz USA, Saab Cars USA and AAA. She began her career on the publishing side of the fence. Born and raised in Europe, Elke still dreams of life without speed limits.

Jeff Perlman - Vice President, Brandware Public Relations inLos Angeles; Jeff leads Brandware Public Relations' west coast operations. A 25-plus year veteran of public relations and journalism, Jeff is passionate about client service and brings extensive luxury brand expertise. He has created successful media campaigns for clients like Rolls Royce, Bentley, Shelby American and CurtoCo Media, parent company of Robb Report magazine. In addition to scoring media "hits," there's nothing Jeff craves more than seeing the San Francisco Giants make a return trip to the World Series.

Lisa Aloisio - Manager, Client Services in Atlanta; Lisa ensures current Brandware client needs are delivered on budget and on time and that our pipeline of creative ideas, new services and fresh opportunities is always at the bursting point. A talented public relations professional with more than 15 years of experience, Lisa has developed winning corporate communications and marketing communications programs at Cox Communications and General Motors. When she's not scouting out new ways to delight our clients, Lisa is figuring out ways to add one more rescued animal to her menagerie.

Andrew Saluke - Marketing Communications Specialist, Brandware Public Relations in Atlanta.  Andrew wields a sharply honed editorial quill in his role as resident lead writer, managing diverse communications projects such as bylined trade article, op-eds, customer newsletters, employee communications, ad copy or white papers.  A seasoned researcher and a published author and editor, Andrew believes that the inherent power of words is a highly effective tool for helping Brandware clients activate customer and prospect response.  Andrew - an honors graduate from the Florida State University College of Law – now applies his rigorous research skills to keep content, no matter how creative, grounded in fact.  After hours, Andrew also studies Kai Ku Do Karate, a hybrid of several traditional Japanese disciplines.

Bonnie Berkes - Senior Account Executive, Brandware Public Relations in Atlanta; Bonnie heads up day-to-day public relations and marketing communications activities for several of Brandware’s consumer and B2B clients. A media relations guru, Bonnie brings more than 5 years of experience securing top tier media coverage and delivering award winning results for companies in the Automotive, Consumer Electronics, Entertainment, Food and Beverage and Home Improvement industries. Bonnie has planned and executed events from large-scale press conferences to exclusive, intimate gatherings for clients like Black & Decker, Bentley Motors, LI NING and TiVo. An avid fitness and health enthusiast, Bonnie can likely be found running around Atlanta’s various parks and trails or competing in road races.

Davis Adams - Digital Media Specialist, Brandware Public Relations in Atlanta; Davis is an automotive enthusiast and digital media maven who works with Brandware’s clients to develop and maintain significant, interactive online media presences.  A New Media Scholar from the University of Georgia’s New Media Institute, Davis brings a passion for technology and the social media know-how to generate viral communications that produce views in the millions.  He spearheads a wide range of digital services, including web site and social media campaign strategy and design and on-site social media event management.  On his days out of the office, Davis spends his time finding ways to convince dealers to let him test drive the newest, fastest cars on the lots and running the trails in Inman Park.

Lindsay Wagner - Account Executive, Brandware Public Relations in New York;  Brandware’s own ‘bionic woman’ rules in the Big Apple with high energy, powerful media savvy and proven results in scoring major coverage at a moment’s notice. With a special affinity for enthusiast and lifestyle brands, Lindsay delivers plenty of expertise in publicizing small and major events, from press conferences in Times Square, media experiences in Central Park and fashion and music happenings around Manhattan to media and consumer programs at major venues like the New York International Auto Show at Jacob Javits Convention Center and Indianapolis Motor Speedway.  While Lindsay PR radar is always ‘on,’ she spends off hours practicing the ‘entertainment’ arts, from voice (she’s been singing since the age of four) to mixology.  Like many on the Brandware team, Lindsay’s also a devoted runner and fitness fan.