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Brandware Public Relations | Atlanta | Los Angeles

Make Networking Part of Your Personal PR Strategy

Lindsay NAPW 3

“Networking is critical to your success, both professionally and personally. To succeed, you must continually connect with others,” said NAPW’s Chief Development Officer, National Spokesperson and TV personality Star Jones. Recently, the annual National Association of Professional Women’s (NAPW) National Networking Conference: Aspire…Connect…Achieve…in NYC created the perfect platform to do just that.

As described by Star, “through thought-provoking commentary and motivating dialogue, attendees heard how to live their dreams, achieve goals and build successful businesses, careers and lives…at the same time!”

Hosted by Star Jones, the event featured special guests including American TV broadcaster, anchor of ABC’s Good Morning America and NAPW’s Icon Award recipient Robin Roberts, real estate mogul, business expert and star of ABC’s Shark Tank Barbara Corcoran, president of Power Living Enterprises Dr. Teresa Kennedy, plus-size supermodel Emme, founder of DailyWorth.com Amanda Steinberg, CBS Medical Contributor Dr. Holly Phillips, co-founder of Gilt.com Alexandra Wilkis Wilson and many more.

My favorite moments/takeaways:

Robin Roberts on dealing with challenges or woes: “The challenge is to understand what it is and how to get through it.” When you think of something as a burden, and you think it’s weighing you down, why not think of it as wings that [allow you to] soar to heights you’ve never dreamed of before? I have done that, and look where I am today. It takes courage to trust and believe that the best is yet to come.”

Barbara Corcoran on four tips for success:

  • Perception is Reality: People will always respond to how you look and sound even if it’s not true so shout about your “wins” from the rooftops, even if you don’t have them yet, because that’s exactly how it will manifest in to your life.
  • The Two Types of People in the World – Expanders and Containers. If you like order and a process for everything, you’re a container but if run with every idea you have and constantly think about the “dog and pony” show, then you’re an expander. When interviewing someone, disregard their resume and figure out which one they are, and based on that, see who’s right for your company needs at that time.
  • Fun is Good For Business. Fun sells better than sex in business because fun can last forever with no expectations in the end.
  • Be Great at Failure. Never take failure personally. The only difference between being phenomenal and average is the ability to not feel sorry for yourself when you fail. Dust yourself off and get up…period.

Alexa Von Tobel, founder and CEO of LearnVest.com, on running a business: It’s like a “self-induced bi-polar disorder but worth it.” In order to succeed and be better, take any project, proposal, business idea etc. to the five smartest people in your network and ask them to shoot holes in it to break you down and build you back up.

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One Comment

  1. Leslie BockMay 9, 2014 at 10:59 amReply

    Hi Lindsay,

    Thanks so much for using the paragraphs from Star Jones’ blog post about why networking is critical to your success as the first 3 paragraphs here. Find out more news, updates and topics in Star’s Corner. http://blog.napw.com/category/stars-corner/ There’s a huge amount of other great information there, too!


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