Drilltip: The Social Mirror
Positive public recognition by others is a very powerful force in social media. It’s called the social mirror effect, derived from Charles Whitehead’s social mirror theory [PDF], and it’s one of the ways to easily increase online engagement among target audiences.
The key to creating an effective social mirror is seeking out first-movers. Take a moment today to conduct a focused review of social mentions of your brand or company in social media. You’re likely to see at least one or two users that deserve to be called out for their positive grassroots efforts to promote your company.
Use the social mirror consistently for a few weeks and you’ll be amazed at how many users “jump on the bandwagon” and begin to promote your brand or company so they, too, might be featured.
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