Social media monitoring is energizing when a customer sings your praises, but what do you do when someone uses your name in vain – for all the wrong reasons? Entire tomes have been written about how to respond to unhappy customers who tweet or post their displeasure with your brand, your product, your dealers, your policies, your employees, your… just about anything. But, what about the jerk (oops) who trashes you for something that has nothing whatsoever to do with you?
Ironic as it might be, public relations firms are notorious for shortchanging themselves when it comes to the promotion of their own products and services. It took Brandware 11 years to get around to their first award application, and yet we’ve managed to grow quite nicely and consistently over those years.
That begs the question: do awards really matter?