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Brandware Public Relations Wins Three 2011 PRSA|GA Awards

November 7, 2011-News

Brandware Public Relations received a 2011 Phoenix Award and two Phoenix Certificates of Excellence from the Georgia Chapter of the Public Relations Society of America (PRSA|GA) in both the program and project categories. The winners were announced at an awards celebration at the Cobb Energy Center on Nov. 3.

The Phoenix Awards recognize programs and projects that demonstrate excellence in public relations. The competition is open to all public relations practitioners who reside in Georgia and features two main categories. The program category recognizes full campaigns that exhibit superior design and execution, while the project category honors results of specific tactics.

Brandware PR received the 2011 Phoenix Award for a “Moto Guzzi Heritage Blog,” created to drive awareness of Italian motorcycle manufacturer Moto Guzzi’s 90th Anniversary. The fully-interactive blog engaged current and prospective owners and enthusiasts, and earned more than 200 user submissions, 19 media placements and 19,000 unique page views in just six months.

In addition to the 2011 Phoenix Award, Brandware PR received a 2011 Phoenix Certificate of Excellence in both the program and project categories. The program chosen for the honor was the Porsche Cars North America 60-Year Anniversary Campaign, implemented in June 2010. Aptly named “60 Years of Fueling Passion in America,” the six-month campaign included the creation and deployment of two consumer contests, one of which was a search for the oldest retail Porsche in the U.S. The campaign exceeded expectations, earning 52 unique media hits in local and national publications and more than 240 million media impressions.

For the project category, a byline article authored by the Brandware PR team on behalf of its client, Carestream Dental, was selected. The article, “Cone Beam Computed Tomography and Dose: How Safe is CBCT for Your Patients?,” was featured in Dental Economics. The editorial piece responded to consumer news-driven radiation concerns and garnered more than 125,000 trade media impressions.

A list of winners can be found at www.prsageorgia.org.

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