Brandware Debuts New Social Intelligence Dashboard
How is your digital PR investment paying off? No need to guess – Brandware Public Relations’ newest social media intelligence tool delivers all the numbers and insights you need to make the right decisions about your 2012 programs in an easy-to-digest monthly dashboard.
No matter how enthusiastic and active your online media and consumer audience might already be, get extra mileage from your budget and prove ROI by tracking both digital success and opportunity.
The Brandware Social Intelligence Dashboard combines multiple data sources, including web analytics, online discussions and customer engagement on platforms like Facebook, Twitter and YouTube. The result is a 360-degree view of how digital media coverage and online consumer conversations are impacting a brand.
The Dashboard also provides competitive and influencer intelligence, including which online media outlets are most responsible for driving traffic to your – or a competitor’s website. It’s an insightful as well as cost-efficient way to track your digital budget’s performance on a monthly basis.
Our latest tool complements a full range of quantitative and qualitative market research services. If you need to know who’s talking about you and your competitors, and what’s driving the conversation, let’s talk.