Why Are We Still Churning Out So Many Press Releases?
The amount of content devoted to the topic of how to get media to respect, respond to or otherwise acknowledge a press release could choke a landfill. The usual take on how media perceives press releases? They’re a waste of time, never-ever-ever spark a story idea, blah, blah, blah. A recent musing on the topic is “5 reasons a reporter will delete your press release.”
I can’t disagree with author Kevin Allen; most of this stuff would annoy the living daylights out of me, too. Then again, typos, bloated copy and a form-letter approach bug me any old time. The challenge isn’t how to get more journalists to read a press release – it’s writing fewer of them in the first place. Sacrilege? Here are 5 reasons why less is more when it comes to this ubiquitous PR tool (unfortunately all too often a crutch):
