Brandware Public Relations (www.brandwarepr.com), an independent, full-service agency specializing in enthusiast brands, has been selected as public relations agency of record for Porsche Cars North America (PCNA), the exclusive importer of Porsche vehicles for the United.
Brandware will support the Porsche public relations team with the full range of external and internal communications needs, including brand, product and lifestyle public relations; media and community relations; media events and social media initiatives. The multi-year contract is effective immediately. Brandware has previously provided special project support to PCNA, including the 2010 Porsche 60-Year Anniversary campaign and select social media initiatives.
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Brandware Public Relations received a 2011 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign.
Winners of the award were recognized during the 2011 Silver Anvil Awards Evening held June 9 at the Equitable Tower in New York. Brandware earned a 2011 Bronze Anvil Award of Commendation in the Feature Stories category for researching, writing and coordinating the placement of an executive byline article, “Cone Beam Computed Tomography and Dose: How Safe is CBCT for Your Patients?”