So you’ve managed to convince your boss of the business ‘necessity’ of a tricked-out smart phone, and you’re looking for some solid applications to keep yourself from being a complete liar. Fortunately, there are some great apps out there, several of which are particularly useful in the agency context. One important disclaimer: I am a devoted iPhone user and scoff at most of its competitors; so many of these clowns have claimed their new model is the ‘iPhone killer’ and every time the product’s grand entrance to the marketplace is little more than a sickly thud. As a result, I am writing this about iPhone apps, with the caveat that Droid may have some comparable features.
Agency life and client support involve many tasks: researching, writing, editing, events and more. The true business utility of a smart phone lies in the user’s ability to perform the greatest possible number of these duties while away from the office, sometimes while traveling. Here are a few of my faves and why they make my short list: