Today, one of our interns interviewed me for a term paper she’s working on. Most of the questions focused on points of differentiation as well as convergence between media and PR. We talked a lot about how tools have changed, how user generated content is impacting the business, how the reduction in editorial space and both media and consumer attention spans are changing the game – and how all of this is impacting skill sets for the class of 2010. Lizzy, who’s getting ready to graduate from UGA’s Grady College of Journalism and Mass Communication, is a good interviewer. She’s also a strategic thinker, a great verbal communicator, a solid writer and a new media whiz. Even more impressively, she knows how to manage up (which means that all my attempts to skirt deliverables that may impact a deadline she’s committed to are met with gentle but persistent reminders that action is required.) And that makes her a rare commodity indeed.