2010′s Digital Resolution
I’m not sure that I’ve ever really completed any of my New Year’s resolutions, which is why I’m starting this bad boy up before 2010 rolls around. You see, I love social media. As in, really, really love it. I can’t count the number of times that I’ve been called out for spending too much time on Facebook or endlessly tweeting on Twitter, and luckily for me, both of these are now part of my job description.
If you haven’t yet resolved to launch a blog for your business, what are you waiting for? If I had to guess, you’ve probably been busy putting out daily fires and reacting to the incoming, just like the rest of us. Well, even the cobbler ultimately gets around to crafting new shoes, and here at Brandware Public Relations, we’ve finally ramped up our own blog. Instead of just listening in and commenting on the conversations surrounding our profession, we’re excited to finally lead the discussion every now and then.
So, now that we’re up and running – how about you? Here’s why a blog should be part of your communications program:
Five Tough Love Tips for Grads
Today, one of our interns interviewed me for a term paper she’s working on. Most of the questions focused on points of differentiation as well as convergence between media and PR. We talked a lot about how tools have changed, how user generated content is impacting the business, how the reduction in editorial space and both media and consumer attention spans are changing the game – and how all of this is impacting skill sets for the class of 2010. Lizzy, who’s getting ready to graduate from UGA’s Grady College of Journalism and Mass Communication, is a good interviewer. She’s also a strategic thinker, a great verbal communicator, a solid writer and a new media whiz. Even more impressively, she knows how to manage up (which means that all my attempts to skirt deliverables that may impact a deadline she’s committed to are met with gentle but persistent reminders that action is required.) And that makes her a rare commodity indeed.
